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Terms of Use

Updated on: November 27, 2023



These terms tell you the rules for using our platform:, and other platforms operated by aTrace Ltd (“aTrace”).


  1. WHO WE ARE? is a platform operated by aTrace. We are a technology-based logistics company using automation and analytics to drive efficiency in the supply chain and logistics ecosystem.

References in this agreement to “aTrace”, “we”, “our” or “us”, are to aTrace Ltd depending on the context, and references to “you” or “your” are to the persons with whom aTrace enters into this agreement. aTrace offers the Services to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

These Terms of Service apply to all users of the Platform including, without limitation, users who are browsers, vendors, customers and contributors of content. By visiting our Platform, you agree to be bound by the following terms and conditions (“Terms”) including the additional terms and conditions and policies referenced herein. By agreeing to these Terms, you represent that you are at least of the age of consent in the UK. If you do not agree to all the Terms then you may not access the Platform or make use of any of our Services.



In these terms, the following definitions shall apply:

“Content” means any content, writing, images, audiovisual content or other information published on the Platform;

“Materials” means any materials, information or documentation that we may provide to you in connection with your use of the Products including documentation, data, information developed any use and other materials which may assist in your use of the Service;

“Parties” means you and aTrace;

“Products or Service” means the Platform including all pages, subpages, blogs, forums and other connected internet content whatsoever and all services that may be provided by aTrace;

“Platform” means the website – aTrace and any other platform operated by aTrace;

“Third Party Goods/Services” means goods, products and services of a third party that may be advertised on the Platform; and

“URL” means Uniform Resource Locator.



4.1 You may create an account by clicking on the “Sign Up” or “Get Started” button on the Platform and fill out the needed information on the form presented to you.



5.1 You may be required to register with us to have access to our Service.

5.2 You will be required to provide certain personal information, which includes but not limited to your name, username, email address and password. The information provided must be correct and accurate.

5.3 Your account details must not be disseminated to anyone and when you discover that your information has been compromised, you agree to notify us immediately.

5.4 If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

5.5 We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms.

5.6 You also acknowledge that you are responsible for the security of your personal information and that aTrace does not accept liability for the security of your account as you agree to be responsible for maintaining the confidentiality of your passwords or other account identifiers which you choose and all activities under your account.

5.7 aTrace reserves the right to terminate your account where you have provided false inaccurate or incorrect information.



6.1 We are the owners or the licensee of all intellectual property rights in our Platform, and in the material published on it. Those works are protected by intellectual property laws. All such rights are reserved.

6.2 You are granted a limited license only, subject to the restrictions provided in these Terms.

6.3 You must not use any part of the Content on our Platform for commercial purposes without obtaining a licence to do so from us or our licensors.

6.4 You agree that we retain ownership of all Content included on the Platform (text, graphics, video, software, data, page layout, images, and any other information capable of being stored in a computer) other than the contents uploaded by users.

6.5 Nothing on this Platform shall be construed as granting any license or right to use any trademark or logo displayed on the Platform without obtaining the prior written consent of aTrace.

6.6 You hereby agree not to reproduce or distribute aTrace’s intellectual property or use the intellectual property for any unlawful purpose.



We will only use your personal information as set out in our Privacy Policy



8.1 We may provide you with other items in connection with your use of this Platform.

8.2 We hereby grant you the license to use our Platform for your use to retrieve, display and view the Content on a computer screen, mobile phone, or other electronic devices.

8.3 The license created under these Terms is limited, non-exclusive, non-transferable and revocable.

8.4 You agree that you will not use the Content or Materials for any other purpose which may be contrary to your license to use this Service.

8.5 Any unauthorized use by you shall terminate the permission or license granted by this Platform.

Prohibited Use

8.6 You agree not to use the Service in the following manner:

8.6.1   to harass, abuse or threaten others or otherwise violate any person’s legal rights;

8.6.2  to perpetrate fraud;

8.6.3  to create or transmit unnecessary spam to any person or URL;

8.6.4  to post, transmit or cause to be posted or transmitted, any communication or solicitation designed to obtain password, account, or private information of other users or persons;

8.6.5  to post copyrighted content which does not belong to you and without obtaining the prior consent of the author;

8.6.6  to use robot, spider, scraper or other automated means to access this Service without obtaining the prior consent of aTrace;

8.6.7  to engage in or create any unlawful gambling, sweepstakes, or scheme;

8.6.8  publishing or distributing any obscene or defamatory material;

8.6.9  using this Service in any way that impacts user access to the Platform;

8.6.10  disseminating computer viruses or other software;

8.6.11  violating any intellectual property rights of aTrace or any third party;

8.6.12  to use the Platform or any of the Services for illegal spam activities.

8.7  Additionally, you agree that you will not do as follows:

8.7.1  interfere or attempt to interfere with the proper working of this Platform; or

8.7.2    bypass any measures we may use to prevent or restrict access to this Platform;

8.7.3    to interfere with or circumvent the security features of this Service;

8.7.4    to damage, disable, overburden or impair this Service or any other person’s use of this Service.

8.7.5    to use this Service contrary to the applicable laws and regulations or in a way that causes, or may cause harm to this Platform, any person or business entity. We reserve the right to terminate your use of the Service for violating any of the prohibited uses.

8.7.6    to reverse engineer or permit the reverse engineering or dissemble any code or software from or on the Platform or Services.

8.7.7    violate the security of the Platform or other Services through any unauthorized access, circumvention of encryption or other security tools, data mining or interference with any host or user or network.



9.1 We do not guarantee that our Platform will be secure or free from bugs or viruses.

9.2 You are responsible for configuring your information technology, computer programmes to access our Platform. You should use your own virus protection software.



10.1 The Platform may offer Products or Services for sale. aTrace undertakes to give accurate information about the description of the Products and Services. However, aTrace does not guarantee the reliability of any information relating to the Products and Services.

10.2 We reserve the right to refuse to sell the Services provided on the Platform at our sole discretion.

10.3 Note that there is no refund/replacement policy as the Services provided are sold “As it is.”



11.1 If you register for our Service or to purchase any Services offered on this Platform, you agree to pay the full price for the Services when the purchase is made.

11.2 The total price will also include the taxes applicable on the date of purchase.

11.3 The total price of the Services provided including all applicable taxes is included upon the confirmation of the order.



12.1 Upon payment for our Services, we may offer you the opportunity to book a time and date for the performance of the Services. The Services will be performed within a reasonable time.

12.2 If you have any questions regarding the time and date for the performance, contact us.



13.1 The Platform may contain links to other platforms. We are not responsible for examining or evaluating the content or accuracy, and we do not warrant and will not have any liability or responsibility for third-party materials or platforms, or any other products, or services of third-parties.

13.2 We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party platform. Please review the third-party’s policies and practices carefully and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.



You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications we provide to you electronically, via email and on this Platform, satisfy any legal requirements that communications must be in writing.



We may engage in affiliate marketing and advertisement whereby we receive commission on the sale of Third-Party Goods and/or Services through our Service. We may also accept advertising and sponsorship from commercial businesses or receive other forms of advertising compensation.



You accept that aTrace may vary, alter, amend or update the Content or Services, at any time and without your consent.



You hereby agree to indemnify aTrace, its employees, agents and third parties from and against all liabilities, cost, demands, cause of action, damages and expenses (including reasonable attorney’s fees) arising out of your unlawful use of the Platform, your violation of any rights of a third party and your violation of applicable laws, rules or regulation.



18.1 You agree that you use this Platform solely at your risk as aTrace does not warrant the accuracy of the contents in this Platform. You assume all the risk of viewing, reading, downloading the contents of this Platform.

18.2 aTrace expressly disclaims all express and implied warranties such as implied warranty of merchantability as aTrace makes no warranties that the Platform or other Services will be accurate, error-free, secure or uninterrupted.

18.3 aTrace makes no warranty about the suitability, reliability, availability, timeliness and accuracy of the information, Contents, Services and other materials contained herein for any purpose. aTrace hereby disclaims all warranties and conditions with regard to the information, software, Products and related graphics and materials, including all implied warranties or conditions of merchantability, fitness for a particular purpose, title and non-infringement.

18.4 You also agree that aTrace and its affiliates shall not be liable for any direct, indirect, punitive and all consequential damages or any damages whatsoever including, but not limited to damages for loss of use, data or profits, the failure to provide Services or for any information, software, Products, Services, related graphics and materials obtained through this Platform, or otherwise arising out of the use of this Platform, whether based on contract, negligence, strict liability, or otherwise.



aTrace may from time to time interrupt your access or use of this Platform including to perform some maintenance or emergency services and you agree that aTrace shall not be held liable for any damage, loss which may arise thereof.



20.1 Our Platform is made available free of charge. We do not guarantee that our Platform, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Platform for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

20.2 You are also responsible for ensuring that all persons who access our Platform through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.



21.1 aTrace reserves the right to, at its sole discretion, terminate your access to this Platform and the related Service or any part thereof at any time, for any reason and without notice.

21.2 aTrace shall have the right to terminate or suspend your account for violating these Terms.

21.3 If you register with us, you may terminate the Service at any time by issuing a prior notice to us. Once this is done, you will no longer be bound by the provisions of this Terms.



22.1 Assignment: aTrace shall be permitted to assign, transfer its rights and/or obligations under these Terms. However, you shall not be permitted to assign, transfer any rights and/or obligations under these Terms.

22.2 Separate Agreements: you may have other legal agreements with us. Those agreements are separate from these Terms. These Terms are not intended to alter, amend, revise or replace the terms of the other agreement(s).

22.3 Applicable law: These Terms may be governed and construed in accordance with the Laws of the United Kingdom.

22.4 Waiver: Failure to exercise any right in these Terms shall not operate as a waiver. The right or remedies herein provided are cumulative and not exclusive of any right or remedies provided by law.

22.5 Severability: Every provision contained herein is intended to be severable. If any provision is invalid for any reason whatsoever, such invalidity shall not affect the validity of other clauses of these Terms.



Questions about these Terms should be sent to us at: [email protected]